Marketing Automata and the Human Interface

Link to Epsilon Blog

Link to CMO Article

Link to CIO Review India Article

In my experience, we have exceled most in marketing where we have embraced and instituted the ability for trial and error. Designing experiments where we continue to improve our service to customers. These iterations are crucial to evolving a brand. Machines that can learn can learn from failures and successes millions of times over. We move much slower. Outsourcing this process of trial and error to a machine, if harnessed appropriately, will lead to better outcomes for all. I’m on the team that believes that this should be applied as an extension of the marketer and the marketer should set the guiderails through their human intuition and empathy.